Blue Ocean Strategy / (Record no. 1410)

000 -LEADER
fixed length control field 01792nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field PMNP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231030150928.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231030b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781469080970
040 ## - CATALOGING SOURCE
Original cataloging agency PMNP
Language of cataloging eng
Transcribing agency Kutubkhanah Diraja
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 2508
Personal name Kim, W. Chan
245 14 - TITLE STATEMENT
Title Blue Ocean Strategy /
Statement of responsibility, etc. Kim, W.
250 ## - EDITION STATEMENT
Edition statement 1st ed
260 #1 - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Ascent Audio,
Date of publication, distribution, etc. 2020
520 ## - SUMMARY, ETC.
Summary, etc. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across thirty industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one-"Alignment, Renewal, and Red Ocean Traps"-that address some of the most pressing questions readers have asked over the years
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2509
Topical term or geographic name entry element New products
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2510
Topical term or geographic name entry element Business
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2511
Topical term or geographic name entry element Market segmentation
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Barcode Date last seen Price effective from Koha item type
          Perbadanan Muzium Negeri Pahang Perbadanan Muzium Negeri Pahang Open Shelf Collection 10/30/2023 0000003163 10/30/2023 10/30/2023 Books